1. Low Context vs High Context
Low context cultures describe a explicit and direct language approach when communicating. This type of communication relies mainly on words and not in contextual elements such as body language. Low context communication is mainly verbal and precise, this type of cultures are more logic and reasoning, the responsible for a good communication comes from the sender of the message and not the receptor, they are highly explicit on what they communicate and their expressions are external reactions.
In the opposite hand, in high context cultures little has to be said or written because more of the meanings is in the physical environment, implicit messages and contextual cues (tone of voice, body language) are implied. In this type of culture, nonverbal communication is very important as well as the social environment is more important than the words being spoken. Communication in high context cultures is non verbal, the responsibility for a good communication relies in the receptor of the message and not the sender and their expression are reserved reactions.
2. Non Verbal Communication
Actions that are intentionally sent or interpreted as intentional, consciously sent or consciously received. Non Verbal communication is basically sending and receiving messages in a variety of ways without the use of verbal codes (Non Verbal Communication Modes, 2007)
There are non verbal communications that are universal such as the baby's smile, expressions such as surprise, happiness, sadness, anger...etc. This type of communication replace spoken messages and in some cultures are even more important than actually saying words, and as it was said above, it is essential in high context cultures.
HOW/ IN WHICH CIRCUMSTANCES COULD THIS BECOME RELEVANT
1. Today, globalization is at its peak, meaning cultures from all over the world are mixing with each other and now its becoming more common to have friends from diverse countries, study with people from other cities or nations and do business with territories that once seemed impossible to relate with. When knowing all of these, it is important to be aware of the concept of high or low context cultures because by identifying the social environment where the person belongs you could read him/her easier, the communication will be better and you will know how to act and response to him/her . In cultures such as the Colombian or Asian, people will hardly tell you "NO" as an answer, but instead will tell you indirects which will mean no without necessarily having to say this word. This example is from a high context culture. In the contrary, countries suh as Switzerland or Norway, will tell you a straight "YES" or "NO" and will not embellish the answer.
2. General appearance, gestures, body movement, posture, facial expressions, among others are ways of non verbal communication. This type of communication prevail in every culture in different ways. Studying this can help us understand better the other part when doing a negotiation or simply when having a normal conversation. In countries such as Ghana, Turkey and some Arab nations, crossing your legs in a negotiation or in a normal conversation is and offensive act for them as well as for example going to an interview in Egypt with light clothes (shorts-t-shirt) because it is really hot. This is why studying the non verbal communication of different parts of the world is is so important, so in future encounters we do not make silly mistakes that for the other person are obvious and we can have a successful negotiation or simply a good conversation with the other part.
RESEARCH QUESTION
WHO WAS CARL JUNG?
"Carl Jung was a swiss psychiatrist and psychotherapist, creator of modern depth psychology, which seeks to facilitate a conversation with the unconscious energies which move through each of us. He contributed many ideas which continue to inform contemporary life: complex, archetype, persona, shadow, anima and animus, personality typology, dream interpretation, individuation, and many other ideas. He had a deep appreciation of our creative life and considered spirituality a central part of the human journey. His method of interpretation of symbolic expression not only deepens our understanding of personal material, opening the psychodynamics of our personal biographies and dreams, but the deeper, collective patterns which develop within culture as well. In his memoir,Memories, Dreams, Reflections, Jung wrote that meaning comes “when people feel they are living the symbolic life, that they are actors in the divine drama. That gives the only meaning to human life; everything else is banal and you can dismiss it. A career, producing of children, are all maya (illusion) compared to that one thing, that your life is meaningful.”" (A Brief Note on Carl Jung, 2013)
Actions that are intentionally sent or interpreted as intentional, consciously sent or consciously received. Non Verbal communication is basically sending and receiving messages in a variety of ways without the use of verbal codes (Non Verbal Communication Modes, 2007)
There are non verbal communications that are universal such as the baby's smile, expressions such as surprise, happiness, sadness, anger...etc. This type of communication replace spoken messages and in some cultures are even more important than actually saying words, and as it was said above, it is essential in high context cultures.
HOW/ IN WHICH CIRCUMSTANCES COULD THIS BECOME RELEVANT
1. Today, globalization is at its peak, meaning cultures from all over the world are mixing with each other and now its becoming more common to have friends from diverse countries, study with people from other cities or nations and do business with territories that once seemed impossible to relate with. When knowing all of these, it is important to be aware of the concept of high or low context cultures because by identifying the social environment where the person belongs you could read him/her easier, the communication will be better and you will know how to act and response to him/her . In cultures such as the Colombian or Asian, people will hardly tell you "NO" as an answer, but instead will tell you indirects which will mean no without necessarily having to say this word. This example is from a high context culture. In the contrary, countries suh as Switzerland or Norway, will tell you a straight "YES" or "NO" and will not embellish the answer.
2. General appearance, gestures, body movement, posture, facial expressions, among others are ways of non verbal communication. This type of communication prevail in every culture in different ways. Studying this can help us understand better the other part when doing a negotiation or simply when having a normal conversation. In countries such as Ghana, Turkey and some Arab nations, crossing your legs in a negotiation or in a normal conversation is and offensive act for them as well as for example going to an interview in Egypt with light clothes (shorts-t-shirt) because it is really hot. This is why studying the non verbal communication of different parts of the world is is so important, so in future encounters we do not make silly mistakes that for the other person are obvious and we can have a successful negotiation or simply a good conversation with the other part.
RESEARCH QUESTION
WHO WAS CARL JUNG?
SOURCES
Minor, L., & Lamberton, L. (2010, August 17). High-Context & Low-Context Cultures - Cascade Business News. Cascade Business News. Retrieved August 3, 2014, from http://cascadebusnews.com/business-tips/networking/154-high-context-a-low-context-cultures
Hollis, J. (2013, December 12). About Jung. The Jung Page - Home. Retrieved August 4, 2014, from http://www.cgjungpage.org
Hollis, J. (2013, December 12). About Jung. The Jung Page - Home. Retrieved August 4, 2014, from http://www.cgjungpage.org
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