1. The Onion Model:
Shows how culture has a number of layers.
- Symbols: Words, Gestures and meaning that carry a complex meaning such as flags, traditional clothing, the nazi symbol.
- Heroes: Persons with highly prized characteristics or role models such as Dalai Lama, Steve Jobs, etc.
- Rituals: Collective activities, technically unnecessary but socially essential such as the bullfighting ritual.
- Values: Underlaying "non-negotiables- beliefs and attitudes.
It is important to say that the center of the onion influence all of the other layers by underlying values and cultural assumptions.

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